Partnership
Partnership
Partnership
Joann’s Fine Foods x Bingo
Joann’s Fine Foods x Bingo
Joann’s Fine Foods x Bingo
How we turned Tuesday nights into sell-outs on South Congress
How we turned Tuesday nights into sell-outs on South Congress
How we turned Tuesday nights into sell-outs on South Congress
Where It Began.
Where It Began.
Where It Began.
MML Hospitality is famously known for their killer programming — from happy hours and live music to trivia nights and movie screenings. When Joann’s Fine Foods wanted to bring back bingo, my name came up as a potential MC.
In our first meeting, I suggested using OpenTable Experiences to sell tickets and create momentum around limited seating. The idea? Build scarcity, fill the patio during a slower season, and give people a reason to keep coming back week after week.
By week two, we were sold out.
Working with me isn’t about being randomly set up. It’s about being understood.
I take time to learn your story, your energy, and what you’re truly looking for in a partner. That might include my own network, collaborating with other trusted matchmakers, or tapping into circles you might never cross paths with on your own.
This isn’t about more matches.
It’s about better introductions, made with care.
Working with me isn’t about being randomly set up. It’s about being understood.
I take time to learn your story, your energy, and what you’re truly looking for in a partner. That might include my own network, collaborating with other trusted matchmakers, or tapping into circles you might never cross paths with on your own.
This isn’t about more matches.
It’s about better introductions, made with care.
YES THAT MICHELLE ✨ YES THAT MICHELLE ✨ YES THAT MICHELLE ✨ YES THAT MICHELLE ✨ YES THAT MICHELLE ✨ YES THAT MICHELLE ✨ YES THAT MICHELLE
The Game Plan
The Game Plan
The Game Plan
We designed a program that was simple, high-energy, and easy for the restaurant to execute
We designed a program that was simple, high-energy, and easy for the restaurant to execute
We designed a program that was simple, high-energy, and easy for the restaurant to execute
1
Timing
Timing
Timing
A 6–7:15 PM slot to capture happy hour traffic and set the stage for a buzzy dinner service.
A 6–7:15 PM slot to capture happy hour traffic and set the stage for a buzzy dinner service.
A 6–7:15 PM slot to capture happy hour traffic and set the stage for a buzzy dinner service.
2
Ticketing
Ticketing
Ticketing
Guests reserved via OpenTable, making the experience feel exclusive and streamlined.
Guests reserved via OpenTable, making the experience feel exclusive and streamlined.
Guests reserved via OpenTable, making the experience feel exclusive and streamlined.
3
Prizes
Prizes
Prizes
Three MML gift cards each week ($25, $50, $100) plus bonus swag giveaways — tote bags, tees, and hats — all low-cost but high-impact.
Three MML gift cards each week ($25, $50, $100) plus bonus swag giveaways — tote bags, tees, and hats — all low-cost but high-impact.
Three MML gift cards each week ($25, $50, $100) plus bonus swag giveaways — tote bags, tees, and hats — all low-cost but high-impact.
4
Vibe
Vibe
Vibe
I mixed classic bingo with crowd work, trivia questions, and plenty of playful banter to keep energy up and groups engaged.
I mixed classic bingo with crowd work, trivia questions, and plenty of playful banter to keep energy up and groups engaged.
I mixed classic bingo with crowd work, trivia questions, and plenty of playful banter to keep energy up and groups engaged.
The Impact
The Impact
The Impact
The numbers tell the story:
The numbers tell the story:
+76% food & drink sales in week one
+76% food & drink sales in week one
+76% food & drink sales in week one
+27% growth week after week
+27% growth week after week
+27% growth week after week
Average booking size of 6 guests
Average booking size of 6 guests
Average booking size of 6 guests
Guests booking multiple weeks in advance + bringing their friends
Guests booking multiple weeks in advance + bringing their friends
Guests booking multiple weeks in advance + bringing their friends
On South Congress, where buzz = business, our Tuesday nights turned into one of the liveliest patios on the strip.
On South Congress, where buzz = business, our Tuesday nights turned into one of the liveliest patios on the strip.
On South Congress, where buzz = business, our Tuesday nights turned into one of the liveliest patios on the strip.
What We Learned
What We Learned
What We Learned
Every great partnership leaves insights. Here are the takeaways so far:
Every great partnership leaves insights. Here are the takeaways so far:
Every great partnership leaves insights. Here are the takeaways so far:
Guests discovered the event organically — through Joann’s posts, my social media, OpenTable listings, and even flyers inside the restaurant.
Guests discovered the event organically — through Joann’s posts, my social media, OpenTable listings, and even flyers inside the restaurant.
Guests discovered the event organically — through Joann’s posts, my social media, OpenTable listings, and even flyers inside the restaurant.
Repeat attendance is strong. People came back week after week and brought larger groups.
Repeat attendance is strong. People came back week after week and brought larger groups.
Repeat attendance is strong. People came back week after week and brought larger groups.
Simple prizes work. Gift cards and branded swag added fun without heavy overhead
Simple prizes work. Gift cards and branded swag added fun without heavy overhead
Simple prizes work. Gift cards and branded swag added fun without heavy overhead
Community wins. Bingo attracted big tables — the average group size of six shows people wanted to share the experience.
Community wins. Bingo attracted big tables — the average group size of six shows people wanted to share the experience.
Community wins. Bingo attracted big tables — the average group size of six shows people wanted to share the experience.
The Partnership
The Partnership
The Partnership
This collaboration shows what’s possible when creativity meets strategy. For Joann’s, it wasn’t just about bingo — it was about energizing the brand, drawing new diners, and creating an event that makes people stop on South Congress and think, “What’s going on in there?”
For me, it’s proof that with the right host, format, and marketing strategy, even a Tuesday night can feel like a Saturday.
This collaboration shows what’s possible when creativity meets strategy. For Joann’s, it wasn’t just about bingo — it was about energizing the brand, drawing new diners, and creating an event that makes people stop on South Congress and think, “What’s going on in there?”
For me, it’s proof that with the right host, format, and marketing strategy, even a Tuesday night can feel like a Saturday.
This collaboration shows what’s possible when creativity meets strategy. For Joann’s, it wasn’t just about bingo — it was about energizing the brand, drawing new diners, and creating an event that makes people stop on South Congress and think, “What’s going on in there?”
For me, it’s proof that with the right host, format, and marketing strategy, even a Tuesday night can feel like a Saturday.
Imagine What We Could Build Together
Looking to boost mid-week traffic, create word-of-mouth buzz, and design a signature event your guests can’t stop talking about? Let’s talk.
Imagine What We Could Build Together
Looking to boost mid-week traffic, create word-of-mouth buzz, and design a signature event your guests can’t stop talking about? Let’s talk.
Imagine What We Could Build Together
Looking to boost mid-week traffic, create word-of-mouth buzz, and design a signature event your guests can’t stop talking about? Let’s talk.
Imagine What We Could Build Together
Looking to boost mid-week traffic, create word-of-mouth buzz, and design a signature event your guests can’t stop talking about? Let’s talk.
